Bing Ads Destination

Destination Info

• Accepts Page, and Track calls
• Refer to it as Bing Ads in the Integrations object

Components

• Browser

Connection Modes

Device-mode	Cloud-mode
Web	Web
Mobile	Mobile
Server	Server

Bing Ads enables Marketers to track and monitor campaigns, clicks, CTRs, spend and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also re-target ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. Learn more about all you can do with Bing Ads here. You can also browse the code on GitHub.

Getting Started

Before you can track conversions or target audiences, you need to create a UET tag in Bing Ads and then add it to the destination settings. Follow the steps within the Bing Ads documentation to create a UET tag.

Once you have created the Tag ID, you can follow the steps below:

1. From the Segment web app, click Catalog.
2. Search for “Bing Ads” in the Catalog, select it, and choose which of your sources to connect the destination to. Note the source must be sending events using Segment’s JavaScript library Analytics.js.
3. In the destination settings, enter your Tag Id

Page

If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. An example call would look like:

// name and properties are optional
analytics.page();

Page events will be sent to Bing Ads as a Page Load event where name and properties are optional.

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does.

For Segment to map your track events to a Conversion Goal, create the goal in your Bing Ads account:

For information about tracking custom events, see Microsoft’s article How to track custom events with UET

Only the event name is required - other properties are optional. An example track call is shown below:

// Segment event
analytics.track('Order Completed', {
    category: 'tools'
    revenue: 25,
    ... // additional properties
});

Troubleshooting

Script unverified or undetected by third-party tool

Many times this is a limitation on the tool’s detection process, where the detector is looking for a specific HTML element on your page. Our client side analytics.js library asynchronously loads the tool’s library or pixel onto the page. As such, the detection fails.

In order to confirm that the tool’s library or pixel is actually loaded onto the page, you can open up the JavaScript console and go to the network tab when the page is loading.

If the script isn’t loading, check that any form of ad blocker is disabled.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.