Outfunnel Destination
Outfunnel is a product-led sales platform that syncs product usage insights to CRMs like Pipedrive so your salespeople can easily find product-qualified leads and close more revenue.
This destination is maintained by Outfunnel. For any issues with the destination, contact their Support team.
Outfunnel’s Segment integration is an Actions-based Destination in cloud mode that lets you send your frontend and backend events directly to Outfunnel.
Analytics.js 2.0
Actions-based destinations may require features found in Analytics.js 2.0. If the destination has Web actions and is connected to a javascript source, upgrade your Analytics.js source to ensure compatibility.
This document is about a destination which is in beta
This means that the Outfunnel Destination is in active development, and some functionality may change before it becomes generally available.
Benefits of Outfunnel
Outfunnel provides the following benefits
- Easy mapping of data. Outfunnel allows you to map Segment and CRM properties and choose which events you’d like to sync to your CRM.
- Fast no-code setup. Set up the sync in minutes without writing a line of code.
Getting started
Before you begin, get the API key and User ID in Outfunnel Integrations section which you’ll need to use to configure the integration.
- From the Segment web app, click Catalog, then click Destinations.
- Find the Destinations Actions item in the left navigation, and click it.
- Click Configure Outfunnel
- Select an existing Source to connect to Outfunnel (Actions).
- Enter your Outfunnel API key and User ID in the respective fields
Once the installation is complete, log in to your application and do an activity that triggers an event to Segment. You should then see this event in Outfunnel.
Destination Settings
| Setting | Description |
|---|---|
| API Token | Required. Outfunnel API Token. This is found under Account |
| Outfunnel User Id | Required. Outfunnel User ID. This is found under Account |
Available Presets
Outfunnel has the following presets:
| Preset Name | Trigger | Default Action |
|---|---|---|
| Track Events | Event type = "track" |
Forward track event |
| Group Events | Event type = "group" |
Forward group event |
| Identify Events | Event type = "identify" |
Forward identify event |
Available Actions
Build your own Mappings. Combine supported triggers with the following Outfunnel-supported actions:
Mapping limits per destination
Individual destination instances have support a maximum of 50 mappings.
Forward track event
Forward track event to outfunnel
Forward track event is a Cloud action. The default Trigger is: type = "track"
| Field | Description |
|---|---|
| Action name* | Type: STRINGIndicates which action was triggered |
| Event name* | Type: STRINGThe name of the event that occured |
| User ID | Type: STRINGThe identifier of the user who performed the event |
| Anonymous ID | Type: STRINGAnonymous ID of the user |
| Group ID | Type: STRINGThe identifier of the group where user belongs to |
| Email Address | Type: STRINGEmail address of the user who performed the event |
| Event timestamp* | Type: STRINGThe time the event occured in UTC |
| Event properties | Type: OBJECTOptional metadata describing the event |
| Event context | Type: OBJECTEvent context |
Forward group event
Forward group event to Outfunnel
Forward group event is a Cloud action. The default Trigger is: type = "group"
| Field | Description |
|---|---|
| Action name* | Type: STRINGIndicates which action was triggered |
| User ID | Type: STRINGThe identifier of the user |
| Anonymous ID | Type: STRINGAnonymous ID of the user |
| Group ID | Type: STRINGID of the group |
| Group name | Type: STRINGName of the group where user belongs to |
| Event timestamp* | Type: STRINGThe time the event occured in UTC |
| Group traits | Type: OBJECTGroup traits |
| Event context | Type: OBJECTEvent context |
Forward identify event
Forward identify event to Outfunnel
Forward identify event is a Cloud action. The default Trigger is: type = "identify"
| Field | Description |
|---|---|
| Action name* | Type: STRINGIndicates which action was triggered |
| User ID | Type: STRINGThe identifier of the user |
| Anonymous ID | Type: STRINGAnonymous ID of the user |
| Email Address* | Type: STRINGEmail address of the user who performed the event |
| Event timestamp* | Type: STRINGThe time the event occured in UTC |
| User traits | Type: OBJECTOptional metadata describing the user |
| Event context | Type: OBJECTEvent context |
This page was last modified: 30 Aug 2023
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